Branding, like any coding process, converts the logo image into specific commands that the sewing machine can read and interpret in a unique, structured, and easy way.  digitized logo for embroidery can be done as an appliqué, so it can be embroidered onto a specific fabric, and then attached to another fabric, or 3D designed to highlight certain elements in the design. /can be used as a puff. . By digitizing the logo, the best part is that one can also get a bit of digital design by using special stitches like sewing or stitching.